12 Ways to Promote your Podcast on Instagram with Real examples

Map out your ICP (ideal customer profile) with tools like SparkToro

It helps you understand your audience, and the type of content they like to engage with. For example, if you have a fitness podcast, Spark Toro gives you valuable insights into what your audience talks about, follows, and engages with. You get an opportunity to collaborate with websites and accounts where your audience can be found in droves.

Establish a visual brand identity with tools like Canva

Decide your ToV (tone of voice), brand colors, fonts, imagery, cover art, and logo to distinguish yourself.

Pick a username that best describes your podcast.

A good idea is to keep the original name as the username, rather than opting for quirky or abstract names.

1. Ramp up your bio to attract the right audience

  • Fine-tune your bio with one line that sums up your podcast (the more you niche down the better)
  • Build credibility by showing off any accolades you’ve won, or have been featured by a reputed publication
  • Add a bit of personality, like introduce yourself
  • Or, link your latest episode so that people can directly click on it, and listen to it. Track it easily by converting it into a Bitly link.

3. Use Instagram’s ‘Collab’ feature

Use the ‘Collab’ feature to cross-promote your podcast.

  1. Tap on the ‘+’ icon to upload a new post
  2. Tap on ‘Tag people’

4. Upload teasers 24 hours before launching the next episode

Even before your new episode goes live, you can get your listeners excited.

5. Create a hashtag strategy

Hashtags are an indispensable part of an Instagram promotion strategy. Not only can your audience find you easily, your chances of showing up on the ‘Explore Page’ increase too. You can use Top 10 hashtags to promote your podcast on Instagram.

  1. #podcastersofinstagram- 9.41%
  2. #spotify- 9.06%
  3. #podcasting- 8.00%
  4. #podcaster- 6.64%
  5. #podcastlife- 6.55%
  6. #music- 5.84%
  7. #podcasts- 5.70%
  8. #love- 4.04%
  9. #youtube- 4.29%

6. Create short-form videos with the Headliner app

If you have recorded audio-only podcasts, the Headliner App is a great addendum.
It lets you add animations, gifs, captions, videos, images, and more. You can seamlessly create audiograms/waveform videos, and explore a great variety of templates to create eye-catchy videos. What’s more? It’s free forever!

7. Show snippets of behind-the-scenes

Give a sneak peek into what’s happening behind the scenes. These add an element of authenticity, and people actually love this type of content.

8. Make use of ‘Stories’

Leverage stories for better engagement. Here’s how:

  • Announce when your episodes will go live and at what time
  • Display some catchy quotes from your previous podcasts
  • Give an overview of what you’ll talk about in the next episode
  • Show your set-up, or introduce any new types of equipment you got
  • Introduce your guests, and don’t forget to take some selfies (they make for good content too)

9. Spotify’s plug feature

The Stories feature on Instagram needs no introduction. You might not be aware that it’s a great way to share your podcast as well if your podcast is live on Spotify.

10. Post engaging content and reels

Goes without saying, you need to consistently post content that is engaging for your audience. Follow the 80/20 rule, where 80% of the content is engaging, and valuable, and the rest is promotional.

11. Create highlights on Instagram

Stories last only for 24 hours. That’s where Instagram highlights enter. You can cherry-pick stories that you want your followers and visitors to have access to indefinitely. Highlights create a good first impression, promote brand awareness, and eliminate clutter.

12. Engage with other podcast accounts

Lastly, follow and engage with other podcasters. Comment, like, and appreciate their work. You never know when a comment turns out to be a profitable collab.

Closing thoughts

There is no cookie-cutter way to promote your podcast on Instagram. It’s always good to experiment and generate out-of-the-box ideas. However, the above-mentioned ways will definitely help you find the right direction. New to the world of podcasting?



Founder and CEO @ Listnr

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