How long should your podcast be? Tips for creating the perfect podcast

How does content determine the ideal podcast length?

There are 15-minute podcasts that some listeners might find extremely boring and hour-long podcasts that can keep them glued and wanting for more. If your episode offers a solid 30 minutes of relevant, strong content pertaining to the topic, then 30 minutes is the ideal podcast length. Interesting content can keep the audience engaged for longer durations.

Who is your intended audience?

Think about who you’re talking to. If you’re a niche podcast, you may expect a large or very specific audience. You have greater leeway in deciding on the optimum length with a larger audience. With a specific audience, though, you can consider their lifestyle and what length works best for them.

Where does your target audience tune in?

Listeners often choose to multi-task as they listen to podcasts. Factor this in when deciding on the podcast length. Would the listening experience suffer if the listener has to pause and come back to the podcast? Consider how long daily activities take for your listeners and modify your content to fit into their schedule.

How frequently do you release new content?

More frequent episodes aren’t always better for your podcast publishing schedule. Like they say, quality over quantity!

Can you use statistics to guide you?

Podcasters can use metrics like podcast downloads, subscriptions, average listening time, engagement rate, etc., to help assess the listeners’ preferences. Listnr provides state-of-the-art analytics so you can gain insights into your listeners’ behavior and curate your podcast accordingly.


How to record a podcast remotely?

Get the right recording equipment and environment. Your guests can record and share their audio which you can then stitch together.

How do you record a podcast with multiple people?

If you’re hosting remotely with multiple co-hosts or guests, ensure your audio quality is consistent to make it sound like you’re in the same room.

  • Use a remote recording podcast platform or video conferencing tools such as Skype or Zoom to record your show.
  • Record visitors over the phone with a mixer.

Where is the best place to record a podcast at home?

Ideally, you should record where there are the least distractions and where the sound will be absorbed rather than reflected off the surroundings. Reflective surfaces kill good audio, so avoid rooms with tiles, windows, or high ceilings.

  1. Make use of CTAs (calls to action).
  2. Use social media to promote your podcast.
  3. Repurpose your podcast content.
  4. Implement SEO for podcasts.
  5. Invite guests.




Founder and CEO @ Listnr

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