How to distribute your podcast to Apple iTunes, Spotify, and Google Podcasts in 2021

Anan Batra
5 min readMar 2, 2021

Two things to watch out for!

To make a grand entry into the podcast space, there are two things that matter the most. Firstly, your content needs to be crispy and fresh, and Secondly and probably even more important is how you are reaching your target audience.

“Dish out your fresh content to your target audience”

Get the word out!

When one starts a podcast, they need to make sure that their show is available on all platforms where regular listeners are frequent customers, which means that it needs to be in the main podcast directories.

For apps like Apple Podcasts, Google Podcasts, and Spotify to recognize your offering to podcast space, it is kind of a given that you make these channels aware of your presence.

“No better time than the present to promote yourself to the big leagues”

Steps to distribute your content to major Podcast Directories —

Here are the steps for submitting your podcast to Apple Podcasts:

Step #1: Create a new Apple ID

One would require an Apple ID to make use of the Apple Podcast Connect. Also, it is generally recommended to not use your personal Apple account for the same.

Apple ID for iTunes Podcast submission

It is preferable to create a new Apple ID that you will be mainly using for podcasting. One more thing to be kept in mind is that you verify your newly created Apple ID. This could be done via logging into the iTunes store either from your desktop or phone before you log in to Podcast Connect.

Step #2: Sign up for podcast hosting

Hosting a podcast is distinct from hosting a website because it provides unique tools targeted for maximizing the experience of the subscriber.

iTunes Podcast Submission

It is important for you to choose a tried and tested podcast hosting platform as this will help you increase your…

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